HÜPPE Price Catalogue 2023

NOA is a design agency that provides people with holistic and captivating design experiences. With a deep knowledge of consumer insights, advanced technology and unique aesthetics, NOA's product development process addresses modern products holistically. NOA believes that future-oriented products are more than physical objects. Therefore, the process of designing a new product by an interdisciplinary team of designers, architects and strategic planners consists of four phases: designing the physical product, the non-physical parts of the product - such as digital assets, loT elements - the signature of the product, and the emotional benefit the product offers. Since its foundation in 2000, NOA has developed numerous forward-looking products with a systematic structure based on consumer preferences and market research. NOA's innovative products have received many awards in international competitions. Michael Lammel Noa Bertrand Illert Noa 3